Government
What Creative Services Are Covered by the Queensland Government Creative Services Panel
Published 15 May 2025·Last reviewed 19 September 2026
The Queensland Government Creative Advertising Preferred Supplier Panel, arrangement GGS0120-25, covers photography, video production, animation, campaign development, graphic design, content strategy and post-production for Queensland Government agencies. It was previously called the Whole-of-Government Creative Services Panel, and both names still turn up in procurement conversations.
- Photography, video, animation, campaign development, graphic design, content strategy and post-production are all in scope
- Media buying and placement are explicitly out of scope. That's a separate procurement
- Web, app and platform development generally sit outside the panel too
- A single panel supplier can run a multi-format project end to end if they hold genuine in-house capability
What the panel covers
The panel covers the full range of services typically required by government communications and marketing teams.
Photography. Campaign photography, image library production, portrait and editorial photography, lifestyle and documentary photography, industrial and location photography.
Video production. Television commercials, social media video content, documentary and long-form video, corporate video, training video, event coverage, and live streaming. Aerial and drone footage where relevant approvals are in place.
Animation. Explainer animation, motion graphics, character animation, mixed-media animation, and educational animation content.
Campaign development. Creative concept development, campaign strategy, messaging and communications planning, behaviour change campaign design, and creative direction.
Graphic design. Campaign design, brand application, print and digital design, publication design, infographic development, and environmental design.
Content strategy. Communications planning, content frameworks, channel strategy, and audience research in support of creative production.
Post-production. Editing, colour grading, sound design, music licensing, captioning, audio description, and format delivery for digital, broadcast, and print.
What's typically not covered
The panel covers creative services, not media buying or placement. If a project requires the purchase of advertising space, television airtime, digital display placements, outdoor advertising, that's a separate procurement. Some agencies manage media buying through their communications team or a media agency. Some use separate arrangements for media entirely.
IT development, web development, and digital platform build are typically outside the creative services scope, though digital content and design for existing platforms is generally within scope.
How to confirm your project is within scope
The fastest route is asking a panel supplier directly. Suppliers on GGS0120-25 work inside the arrangement conditions daily and can usually confirm fit within a conversation, not a formal process. An agency's procurement team can also advise on scope, and on whether specific thresholds or processes apply to that agency.
Using the panel for complex or multi-format projects
The panel suits complex creative projects spanning multiple formats and disciplines well. A behaviour change campaign needing strategy, photography, video production, animation, and design assets can run through a single panel supplier engagement rather than separate procurement processes for each component.
End-to-end capability, where strategy, production, and delivery sit with the same supplier, simplifies procurement, reduces handover risk, and keeps creative consistency across the project. It's worth asking suppliers directly whether they hold full in-house capability or rely on subcontractors for specific components.
What to ask before you assume a project is in scope
- Does the project need media buying or placement, which sits outside the panel
- Does it need web or platform development, which usually sits outside the panel too
- Which disciplines does the supplier hold in-house, versus subcontracted
- Has the supplier delivered a similarly multi-format project through the panel before
- Does your agency have specific thresholds or processes that apply on top of the panel conditions
Where Welcome to the Fold sits
Welcome to the Fold is appointed to the Queensland Government Creative Advertising Preferred Supplier Panel (GGS0120-25) and six other government panels. Our in-house capability covers strategy, photography, video production, animation, motion graphics, and post-production, so a multi-format project doesn't need to be split across separate suppliers. We've been delivering creative services for Queensland Government agencies for more than twenty years.
For how to actually engage a panel supplier, see how to engage a creative supplier without a full tender or the government panel service page.
Questions people ask about panel scope
Does GGS0120-25 cover media buying as well as creative production?
No. The panel covers creative services, not media buying or placement. If your project needs television airtime, digital display placements or outdoor advertising space, that's a separate procurement, usually managed through your communications team or a media agency.
Is web or app development covered under the panel?
Generally not. IT development, web development and digital platform build sit outside the creative services scope, though digital content and design for existing platforms is generally within scope.
Who do I ask if I'm not sure my project is within scope?
A panel supplier is the fastest route. Suppliers on GGS0120-25 work inside the arrangement conditions daily and can usually tell you within a conversation. Your agency's procurement team can also confirm whether specific thresholds or processes apply to your organisation.
Can one supplier handle a project that spans photography, video and design?
Yes, if they hold genuine in-house capability across those disciplines. A behaviour change campaign needing strategy, photography, video, animation and design assets can run through a single panel supplier rather than separate procurement for each component.
Should I ask whether a supplier subcontracts parts of the work?
Yes. It's worth asking directly whether a supplier has full in-house capability or relies on subcontractors for specific components. End-to-end capability under one roof simplifies procurement, reduces handover risk, and keeps creative consistency across the project.
Jason Henry
Director, Welcome to the Fold
Jason has been leading commercial photography, video and strategy production from Brisbane since 2001. Welcome to the Fold is an approved supplier on seven federal and state government creative services panels, including the Queensland Government Creative Advertising Panel (GGS0120-25).