Sectors
Education
The Department of Education, the Department of Education International, and the State Library of Queensland. Not university brochures.
This isn't a university marketing practice
It looks like one from the outside. International student recruitment, image libraries, campus-style photography. Look closer and almost all of it is Queensland Government: the Department of Education, the Department of Education International, and the State Library of Queensland. One genuine university project sits alongside it, for UQ Business School.
That matters more than it sounds like it should. These buyers procure through the same government panels as every other Queensland Government agency, which is ground we already hold. The brief, the approvals, the accessibility requirements and the sign-off chain look like government work, because it is government work.
What we hold
Panel appointment on the Queensland Department of Education Multimedia Materials Panel (DETSOA 90720) and the Queensland Department of Education Creative Services Panel (PF003), on top of the Queensland Government Creative Advertising Panel (GGS0120-25) that covers government work more broadly.
Jason Henry holds a current Queensland Working with Children Check. It's not a mining credential and it doesn't belong on a mining page. It belongs here, because a meaningful share of education-sector work involves filming children and families, and very few production companies volunteer this credential up front.
Where we've been
International student recruitment for the Department of Education International: 22 locations across Queensland over two years, marketing into Japan, China, Singapore, Germany, France and Sweden. That project is complete and we still shoot content refreshes for the Department today.
Teach Queensland recruitment content for the Queensland Department of Education, running more than ten years: Horn Island, Thursday Island, Mornington Island, Aurukun, Injinoo, Dajarra, and communities across Cape York and Far North Queensland, filming the teachers themselves rather than students.
Three years building the First 5 Forever photography library for the State Library of Queensland, across libraries, homes and outdoor locations statewide. A large-format billboard from that work is still up.
Statewide photography, television and animation for Bullying No Way, educational animation for school-aged audiences with Where Does Food Come From, and a long-term institutional image library for UQ Business School, the one genuine university project in the mix.
What we do
- Education campaign production for Queensland Government departments and agencies
- International student recruitment campaigns and image libraries
- Teacher recruitment video and regional and remote photography libraries
- Early literacy and family engagement campaigns
- Youth-focused public awareness campaigns
- Educational animation for school-aged audiences
- Editorial and publication photography for government agencies
Frequently Asked Questions
Does Welcome to the Fold only work with universities?
No. Most of our education-sector work is Queensland Government: the Department of Education, the Department of Education International, and the State Library of Queensland. We've also delivered one long-running project for UQ Business School. If you're looking for university marketing specifically, ask, but the bulk of our education experience is government departments and agencies.
Which Queensland Government education panels is Welcome to the Fold on?
The Queensland Department of Education Multimedia Materials Panel (DETSOA 90720) and the Queensland Department of Education Creative Services Panel (PF003), alongside the Queensland Government Creative Advertising Panel (GGS0120-25) that covers government work more broadly.
Does Welcome to the Fold hold a Working with Children Check?
Yes. Jason Henry holds a current Queensland Working with Children Check (Blue Card). Very few production companies volunteer this, and it's separate from any site-safety credential. It's specifically about working around children and young people.
Has Welcome to the Fold filmed in remote Queensland communities?
Yes. Over more than ten years producing Teach Queensland recruitment content, production travelled to Horn Island, Thursday Island, Mornington Island, Aurukun, Injinoo, Dajarra, and communities across Cape York and Far North Queensland, often by charter flight, ferry or four-wheel drive.
Can Welcome to the Fold produce content for international education marketing?
Yes. The Department of Education International engaged us for a large-scale image library across 22 locations over two years, supporting recruitment in Japan, China, Singapore, Germany, France and Sweden. We still shoot content refreshes for that campaign today.
What age groups has Welcome to the Fold produced content for?
Everything from early literacy programs working with young children and families, through school-aged educational animation, to teacher recruitment and adult international student audiences. Each requires a different approach, and we hold the credentials and experience for the ones that involve children specifically.