Government Resources
Guides for government buyers
Practical guides on procurement, behaviour change campaigns and creative production, written for Queensland government communicators.
How to Write a Creative Services Brief for a Queensland Government Quote Request
A good brief protects you. It reduces scope creep, revision cycles, and misaligned expectations. Here's what a useful Queensland Government creative brief includes.
Read →How Much Does Video Production Cost for Queensland Government
Government video production spans an enormous scope. Here are realistic budget ranges by project type and what to do when a quote comes back out of range.
Read →Why Most Government Awareness Campaigns Don't Change Behaviour
Awareness is measurable but it rarely changes behaviour. Here's why most government awareness campaigns fall short and what effective behaviour change campaigns do differently.
Read →How Queensland Government Agencies Can Engage a Creative Supplier Without a Full Tender
Most Queensland Government agencies can engage a pre-approved creative supplier in days, not months, using a standing offer arrangement. Here's how it works.
Read →How to Brief a Creative Agency as a Queensland Government Communicator
A good brief doesn't just describe what you want made. It explains why it needs to exist and what it needs to change. Here's how to write one that actually works.
Read →How Behaviour Change Campaigns Work in Queensland Government
Most government communication campaigns start with the right intention and the wrong assumption. Behaviour change is a different discipline. Here's how it works.
Read →What to Look for in a Queensland Government Creative Services Supplier
Choosing a creative supplier under GGS0120-25 isn't just a procurement exercise. Here's what actually separates suppliers who deliver from suppliers who just win the quote.
Read →Why End-to-End Creative Delivery Matters in Government Procurement
Government creative projects are more likely to run into trouble at the handover points than anywhere else. Here's why end-to-end delivery matters.
Read →How Long Does a Government Video Campaign Take to Produce
Timeline is one of the most common points of misalignment between government agencies and creative suppliers. Here's an honest breakdown of what production actually takes.
Read →What Creative Services Are Covered by the Queensland Government Creative Services Panel
A plain-language guide to what GGS0120-25 covers: photography, video, animation, campaign development, graphic design, and more, and how to confirm your project is within scope.
Read →See it in practice
Every guide on this page links to a real project. Browse the full case study archive to see how the theory plays out on the ground.