Adelaide Brighton called with the annual report photography still needed and the print deadline close behind it. WTTF turned the shoot around fast rather than falling back on safe, generic corporate portraiture to fit the timeline.
Annual report photography is usually planned months out, with a shot list, site access and sign-off on concepts before a crew arrives. This one came with none of that runway. The brief, the locations and the shoot itself all had to happen inside a window most suppliers would have needed to decline.
Locations and subjects were locked in fast and the shoot ran to a tight, compressed schedule. The brief stayed focused on the images the report actually needed rather than trying to cover every possible use in the time available, and the photography was turned around in time to make the print deadline.
Adelaide Brighton got annual report photography that held up on the page, delivered on a timeline most suppliers would have turned down. It's a working example of what a fast turnaround looks like when the deadline is the whole brief.
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Further reading
How a corporate image library gets built, and what it takes to turn one around fast.