Local Government Video
Production in Queensland
45,000 views for a dog ownership campaign. 48,000 for a storm-prep video. Council content that people actually watch.
Most council campaigns feel like homework.
Responsible pet ownership, storm preparation, recycling, road rules. Important messages that get communicated the same way every time and get ignored the same way every time. A council communications team knows the message. Getting a community to actually watch it is the harder problem.
We've been solving that specific problem for Ipswich City Council across multiple campaigns, and the results have been well above what standard council messaging usually achieves.
What we do
- Community awareness campaigns that use humour and story instead of straight messaging
- Emergency preparedness series covering floods, bushfires, storms and other local risks
- Tourism and lifestyle photography libraries for parks, tracks and local destinations
- Animal management and responsible ownership campaigns
- Recycling and environmental behaviour-change content
- Cinema, social and web-ready campaign formats
Where we've been
Don't Be A Shitzu, a responsible dog ownership campaign for Ipswich City Council, passed 45,000 unique unsponsored views by making people laugh before telling them what to do.
The Dangers of Netflix, a storm preparedness campaign built around a streaming-culture insight, generated nearly 48,000 views in its first week, well above the council's previous awareness efforts.
Prepare for Danger, a multi-part emergency preparedness series covering floods, bushfires, storms and livestock emergencies, ran across social, web and cinema placements. Walk Ipswich built a photography library promoting local walking tracks that became the foundation of a printed brochure.
Questions people ask before they call
Can council awareness campaigns actually get views, or is that not realistic?
It's realistic if the approach is right. Ipswich City Council's responsible dog ownership campaign passed 45,000 unique unsponsored views by making people laugh before telling them what to do. Traditional public service messaging on the same topic tends to feel like homework, and gets ignored accordingly.
How do you get people to actually watch emergency preparedness content?
By finding an angle audiences are already paying attention to. A storm preparedness animation for Ipswich City Council, released during a period of high streaming culture engagement, generated nearly 48,000 views in its first week, well above the council's previous awareness efforts.
Do you produce tourism and lifestyle photography for councils, not just campaigns?
Yes. A photography library promoting Ipswich's walking tracks and outdoor destinations formed the foundation of a printed brochure and gave the council flexible assets for ongoing use, built around how real people actually use the spaces.
Can you produce a series rather than a single video for a council?
Yes. A multi-part emergency preparedness series for Ipswich City Council covered floods, bushfires, storms and livestock emergencies, centred on a single recurring guide rather than a different government spokesperson for each film, and ran across social, web and cinema placements.
What makes council content different from state government campaigns?
The audience is hyper-local and the budget usually is too, which means the content has to work harder per dollar. Comedy, storytelling and a distinctive creative angle earn attention that a straight information video from a council rarely gets on its own.
Planning an emergency preparedness campaign? See what makes disaster communications actually work →
Talk to Jason.
Tell us the message and the audience. We'll tell you if we're the right fit.